 Only a cyclist can truly understand the needs of other cyclists
For us, a bicycle is more than an assemblage of two wheels held in place by assorted pieces of metal, carbon, rubber and plastic. It means a commitment to a healthy way of life. The bicycle is a tangible symbol of the natural human desire to become better, both physically and mentally, to overcome limitations and to make the planet a more livable place.
That is why at PRIMAVERA, we strive to promote the sport of cycling by producing some of the very best and cutting-edge bicycle products on earth. We believe that bicycles should become an integral part of every person's lifestyle. To that end we are constantly searching for ways to make bicycling a lot more enjoyable and fun. Engineering excellence coupled with the latest designs, and the most stylish aesthetics, result in functional and high-performance products, and unsurpassed value-for-moncy, each of which underwrite our effort to realize a stronger bicycling culture worldwide.
PRIMAVERA is headed by Sabinna Den, a dedicated cyclist and bicycle expert whose credits include working with some of the world's key players in the bicycle industry. |
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